
I’m looking into your pantry. I can see the boutique olive oil that you bought at the farmer’s market, the balsamic vinegar you snuck home in your luggage on your trip to Italy, and I know you grew that kale in your garden. Your salt is pink, your butter comes in a roll and your paprika is in a bright coloured tin pushed to the front of your spices. But hang on, where are your cult-favourite Asian ingredients (and I am not talking about the coconut oil)?
I rarely see must-have Asian products in people’s pantries. There seems to be a randomness in the selection of Asian ingredients for home use. When I ask people why they chose a certain type of noodle or soy sauce, they normally shrug and mumble something about the recipe. Of course it must be noted that I am not of Asian heritage, nor are most of the people of whom I ask this question. I am not coming from a home tradition that binds me to certain brands and products or even regions of production. I think the same can be said for Italian food, however, but I will wager that people can tell you a story behind the reasons they chose the Italian food in their stash. There doesn’t seem to me to be the same market for curated prestige products in the Asian ingredient sector as there is in other sectors. But why?
There are several things at play here, I think. For starters you won’t find a bottle of fish sauce in the pantry that you have stashed in your luggage to bring home after a trip. No food-stuff is worth that risk. Secondly, I acknowledge that the term ‘Asian’ covers a huge percentage of the world’s cuisine, therefore the pit of ingredient options is diverse and arguably infinite (just walk into an Asian grocer and pause for a minute to count how many countries are represented). Unless you know what you are looking for or are willing to take an adventurous risk, it can be overwhelming. The influencers, wherever they are, are not talking to me (nor to the owners of the pantries I peek in).
To be honest, I’m pretty happy about this because it means that every time I step into an Asian grocer it’s an adventure. I have my favourites all over the city – each one has its own specialty. I look for brands I recognise from my years living in Asia and I try out treasures that take my fancy. When I want to pretend that I am in a different country, I step into an Asian grocer and buy something I have never seen before. As a result my pantry is full of the favourites of my little cult-of-one. Over the next few weeks I will share with you some of my ‘discoveries’.
[Note: just like Henri Mouhot ‘discovered’ Angkor Wat, I use the term ‘discoveries’ to mean ‘find something that hundreds-of-thousands/millions of people already know about’].
Let me start with my number 1 cult favourite: Red Boat Fish Sauce.

It ticks all the boxes:
- Delicate, layered flavour that is gentle enough to use uncooked in a dipping sauce
- Made on Phuy Quoc Island in Vietnam where [some of] the best fish sauce in the world is made
- It’s a bit tricky to find
- Has a beautiful label
So those last two points seem to be a bit vain, but you have to admit that many of the prestige products in your pantry tick those boxes too. After all, it’s not just the taste – it’s the story and the aesthetics too, isn’t it.
Please let me know about your treasures. I’d love to know what I should be looking for next.
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